This privacy notice explains how we collect and process your personal data when you:

  • Use our website as a registered member or a guest

  • Sign up to our newsletter

  • Book our party or event

  • Attend our party or event as a guest

This privacy notice also explains how and why we use your personal information, who we share your personal information with and your rights in relation to your personal information.

Who are we?

Macaroni Penguin (we, us, our) is a family club in London , our legal name is Mac P Ltd.  We are registered with the Information Commissioner’s Office.

What personal information do we collect?

Personal data means any information capable of identifying an individual. It does not include anonymised data.

Registered members or guest to book classes, holiday camp or play sessions:

We collect the following personal information about our registered account holders:

  • Basic personal information (e.g, Parent name, Children name and Children Age)

  • Contact information (e.g, Email address, phone number and address)

  • Information about how you use our club (e.g birthday bookings, classes or camps attended and your purchases)

Book a party or event at the club:

If you book a party, camp or event at the club, we will collect your name and contact details.  We also keep details about what type of event and correspondence with you.  Where necessary we will also collect information about the things you can and can’t eat and any allergies or medical conditions you have.


When guests attend our club, we ask for their names.  We also ask whether guests would like to provide contact information to join our newsletter and keep up to date with events, promotions and other news.

What we use your personal information for:

Registered members or guest to book classes, holiday camp or play sessions:

  • Book parties or events

  • Book a class or play session

  • Provide you with information about and keep you up to date with your events, camps, classes and other important news. 

  • Fulfil our legal obligation if required

  • Exercise our legal rights (including legal proceedings).

Book a party or event at the club:

If you book a party, event or camp at our club, we will use your personal information to organise the event, secure your place and make sure everyone has a great time.  If you sign up to our newsletter, we will also keep you up to date with our news, promotions, and other news.


If you sign up to our newsletter, we will also keep you up to date with our news, promotions, and other news.

Legal grounds for processing your personal information

Our main legal ground for processing your personal information is that it is necessary for our booking system and ensure the right services are provided to you, and it is legitimate business interest.

More importantly, we will always obtain your consent before we:

  • Keep information about what you can and can’t eat, allergies and medical conditions.

  • Take photographs of you.

  • Add you to our newsletter  and you can unsubscribe at any time by clicking the unsubscribe link at the bottom of our emails

Transferring information outside of EEA

We are subject to the provisions of the General Data Protection Regulations that protect your personal data. Where we transfer your data to third parties outside of the EEA, we will ensure that certain safeguards are in place to ensure a similar degree of security for your personal data. As such:

We may transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data by; or

If we use US-based providers that are part of EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place; or

Where we use certain service providers who are established outside of the EEA, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe.

If none of the above safeguards is available, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

Data Security

We have put in place security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. We also allow access to your personal data only to those employees and partners who have a business need to know such data. They will only process your personal data on our instructions and they must keep it confidential.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach if we are legally required to.

Data retention

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. With regards to data regarding journalists and other media, this is retained on an ongoing basis.

When deciding what the correct time is to keep the data for we look at its amount, nature and sensitivity, potential risk of harm from unauthorised use or disclosure, the processing purposes, if these can be achieved by other means and legal requirements.

For tax purposes, the law requires us to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they stop being customers.

In some circumstances, we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Your legal right

Under data protection laws you have rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.

You can see more about these rights at:

If you wish to exercise any of the rights set out above, please email us

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive or refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.

If you are not happy with any aspect of how we collect and use your data, you have the right to complain to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues ( We should be grateful if you would contact us first if you do have a complaint so that we can try to resolve it for you.


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We reserve the right to make changes to this Privacy Notice. It was last reviewed and updated in line with GDPR on 20 Sep 2021, and will be reviewed on an ongoing basis.